Business Digital Marketing, Associate of Science Degree

Digital Marketing Associate Degree

at Las Vegas College

  • Are you savvy at using social media?
  • Are you creative and good at thinking “outside of the box”?
  • Do you have an interest in sales and marketing?

If you are interested in a career in which you can make critical contributions to help drive your company’s success, then a career in Business Digital Marketing might be for you!

Train for a rewarding career in Digital Marketing

Program Highlights

  • 21-Month Program Associate of Science Degree
  • Prepare for the AMA Professional Certified Marketer (PCM) Certification
  • American Marketing Association (AMA) Student Membership
    • Social Media Marketing
    • Website Design
    • E-commerce Systems Administration
    • Business Analytics

Potential Career Paths

Email Marketing Specialist
Mobile Marketing Specialist
Web Marketing Specialist
SEM Analyst
PPC Specialist

Email Marketing Specialist

Email Marketing Specialist’s are generally responsible for planning, developing, implementing and maintaining the overall company's email marketing strategy. With the emergence of inbound recruiting and digital marketing, the Email Marketing Specialist’s role has become very important for business success. You will learn the skills needed to successfully coordinate, develop and execute digital marketing campaigns that will bring in customers and increase company profits.

Mobile Marketing Specialist

A Mobile Marketing Specialist is responsible for multi-channel, digital marketing strategies aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. This is essential for gaining prospective customers and increasing sales in today’s digital world.

Web Marketing Specialist

A Web Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services online. This role plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A Web Marketing Specialist also identifies a target market, creates a brand image, and creates and maintains the marketing campaigns for the internet and for digital technologies

SEM Analyst

An SEM Analyst is a person with the understanding of search engine rankings required to devise a strategy that will bring a website to the top of both organic and paid search engine rankings. In doing so, they promote the company by attracting new visitors to the website, encouraging repeat business, and building brand identity.

PPC Specialist

A PPC Specialist is a marketing professional who manages Pay-Per-Click ad campaigns. Their core job responsibilities include functions like keyword research, ad creative, metrics tracking, optimizing conversions and cross-team collaboration. As a PPC Specialist you will help clients make money by doing research and using data to increase the amount of traffic their websites get.

Where Do Digital
Marketers Work?
  • Marketing Agencies
  • Advertising Agencies
  • Public Relations Agencies
  • Entertainment PR/Marketing
  • Sports PR/Marketing
  • Business PR/Marketing
  • Healthcare PR/Marketing
  • Financial PR/Marketing

Why get your Associate of Science Degree in Business Digital Marketing at Las Vegas College?

Las Vegas College’s Associate of Science, Business Digital Marketing program provides the theory, knowledge, and technical, hands-on training needed to be successful in this growing field. Under the instruction of a team of industry professionals, students in LVC’s Business Digital Marketing degree program complete a total of 96 quarter units through a combination of General Education courses, as well as specialized courses including:

  • Introduction to Business, Human Resources, Ethics, and Social Responsibility
  • Introduction to Marketing
  • Fundamentals of Selling & Salesmanship
  • Marketing on the Internet
  • Social Media Marketing
  • Website Design Methodology
  • E-Commerce Systems Administration
  • Marketing Analytics

Las Vegas College’s Associate of Science, Business Digital Marketing degree program also includes an externship. The AS program can be completed in as few as 21 months.

Students in Las Vegas College’s AS program receive a student membership in the American Marketing Association (AMA).

Graduates will receive their Associate of Science degree in Business Digital Marketing, and are prepared to sit for the AMA’s Professional Certified Marketer (PCM) examination.

If you would like to gain the skills and knowledge to be an integral part of your company’s success, becoming a digital marketing specialist may be a great choice for you. With Las Vegas College’s AS in Business Digital Marketing program, you will be thoroughly prepared to begin a successful career in this growing field!

Is a Career In Business Digital Marketing Right For You? Find Out!
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